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Brand advantage

Guangte Group was established in 2000 and is a group enterprise integrating power engineering design, installation, equipment manufacturing, energy investment and electrical appliance manufacturing. The company has been successively rated as "Top 500 Manufacturing Enterprises in Guangdong Province", "National High-tech Enterprise", "Hidden Champion of Foshan Manufacturing Industry", "AAA Quality Credit Enterprise", "Guangdong Provincial Enterprise Technology Center", and "Guangdong Provincial Engineering Technology Research Center". Guangte Group is composed of several companies, including Huacheng Design, Huadian Construction, Guangte Electric, Guangdong Weineng, Hanzhuo Energy, Jiangsu Guangte, Yunnan Energy Investment Guangte Electric, and Xianjinzhe Electric.


Foshan Xianjinzhe Electrical Appliance Co., Ltd. is a subsidiary of Guangte Group. The company is located in Sanshan Science and Technology Innovation Park, Nanhai District, Foshan City, Guangdong Province, adjacent to the urban area of Panyu District, Guangzhou. It is a 10-minute drive from Guangzhou South Railway Station, with convenient transportation. The total area of the company's headquarters and all bases amounts to more than 150,000 square meters. The total number of employees in each subsidiary of the group amounts to more than 500. The company adheres to independent research and development and has applied for a series of invention patents, design patents, as well as 3C and CE quality certifications for its products. It has many professional R&D personnel and has built an intelligent digital production workshop.



The advanced graphene heating equipment has an extraordinary heating speed. The thermal conductivity of graphene material is as high as 5300W/(m · K), which is more than ten times that of copper. This feature enables the heater to rapidly convert electrical energy into thermal energy the moment it is powered on. Just a few minutes after it is turned on, warmth rushes towards you, quickly raising the indoor temperature and allowing you to quickly get rid of the cold without having to wait for a long time.


In terms of space utilization, the wall-mounted design of advanced heating equipment demonstrates significant advantages. It doesn't occupy ground space and is particularly friendly for small-sized houses. Installed on the wall, it blends seamlessly with the wall surface, being both aesthetically pleasing and practical. It also adds a touch of simplicity and elegance to the home space, enabling the limited space to be utilized more rationally.


The advanced graphene heating equipment, with its numerous advantages such as rapid heating, uniform heating, safety and reliability, energy saving and power saving, as well as space-saving, has become the ideal choice for winter heating, creating a warm, comfortable and convenient home environment for people.


Advanced Electric Appliances aims to become a leading brand in the global heating equipment industry. In the future journey, Xianjin Electric Appliance will continue to uphold the brand concept of "excellence and advancement", constantly innovate, and strive for excellence. With more outstanding products and services, it will create a better life for global users.

Market analysis

Advanced Electric Appliances focuses on the application of graphene materials. Graphene heaters, with their high efficiency, energy conservation, health and comfort features, have entered thousands of households, leading the green heating revolution and contributing to global sustainable development, warming every winter.

  • The current development status and trends of the heater market
    The current development status and trends of the heater market

    In recent years, the market size of the heater industry has continued to grow. In 2023, the market size of heating appliances in China has reached approximately 82.9 billion yuan. It is expected that by 2025, with the implementation of heating policies in the north and the increase in winter heating demand in southern regions, the market size is likely to reach a new high.

  • Industry development trends
    Industry development trends

    Graphene heaters will focus on material optimization and intelligent control upgrades to achieve more efficient heating and precise temperature control. In terms of application, it extends from household use to commercial and industrial scenarios. At the market level, the global scale is expected to climb at a compound annual growth rate of 9.4%.

  • The current situation and demands of dealers
    The current situation and demands of dealers

    At present, the number of graphene heater dealers is gradually increasing, and most of them operate in the form of individual business households. They are confronted with problems such as low product awareness and high costs. Hindering growth and even long-term development. There is an urgent need for a rich product structure, advanced management concepts, a perfect management mechanism and efficient personnel training. In the face of market changes, it is necessary to promptly adjust the business model in order to possibly get a share in the market competition.

  • Our strategy
    Our strategy

    We are dedicated to graphene heaters, building a high-end brand image, and fully committed to assisting and guiding dealers in operating their stores and the market. Lead the dealers to achieve the growth of market share together.

Specialty Store Style
By constantly exploring customer needs and constantly improving and enhancing themselves, a brand-new generation of heating equipment stores has been formed
Franchise conditions

As an innovator in China's heating industry, Xianjin Electric Appliance has always adhered to the customer-oriented principle of win-win development. We always welcome the cooperation demands of our customers and hope to work together with many outstanding franchisees to jointly create a new market for heating equipment.

  • Identify with the management and operation concepts of advanced electrical appliance enterprises and have brand operation awareness
    Identify with the management and operation concepts of advanced electrical appliance enterprises and have brand operation awareness
  • Have certain financial strength and a good financial credit record
    Have certain financial strength and a good financial credit record
  • Have a comprehensive and systematic career plan and focus wholeheartedly on the heating business
    Have a comprehensive and systematic career plan and focus wholeheartedly on the heating business
  • Have acute market insight and team management ability
    Have acute market insight and team management ability
  • Be willing to abide by the company's franchise process and system management requirements
    Be willing to abide by the company's franchise process and system management requirements
  • The operator has relatively rich business experience and possesses good social resources in the local area, as well as stable financial, logistics and sales personnel.
    The operator has relatively rich business experience and possesses good social resources in the local area, as well as stable financial, logistics and sales personnel.
Franchise support
Training support
Training support

The company regularly organizes various forms of training such as regional centralized training, on-site training, and single-store training. The training targets store managers, sales assistants, after-sales personnel, etc., providing free and comprehensive systematic training covering product knowledge, sales skills, after-sales installation, and more.

Team support
Team support

The agency company assists its dealer partners in establishing their own systematic marketing management organization for specialty stores, setting up independent and complete sales teams, market support functions, sales management functions, etc. A comprehensive and systematic personnel structure system to bring out the initiative of the entire team.

Promotion support
Promotion support

The agency company establishes a development support team to support the dealers' promotional and marketing activities. At the same time, it assists the dealers in formulating precise promotion and alliance activity plans, and cooperates with the promotion policies and materials of the activities for support.

Product support
Product support

Advanced Electric Appliances has a professional product line and can provide franchisees with high-end, high-quality and multi-category heating equipment products.

Brand promotion support
Brand promotion support

The headquarters will carry out advertising campaigns and brand promotion within each city.

Other supports
Other supports

We offer comprehensive support including store location selection guidance, store design guidance, team management guidance, store anniversary support, community promotion support, marketing idea guidance, store area support, and store opening support.

Franchise process
While cooperating with numerous distributors, Xianjin Electric Appliances continuously explores customer needs and constantly improves and enhances itself
Franchise information
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